Date: 27/04/2017

AmChamps visit Coca-Cola Hellenic

Members of AmChamps 2017 visited one of the largest companies in the non-alcoholic beverages industry in Serbia and became acquainted with its operations¬ and business firsthand.

At the company's Learning Center, the AmChamps adventure began with a two-hour lecture by Aleksandar Ružević, General Manager of Coca-Cola for Serbia and Montenegro. Mr. Ružević first presented the history of this great global company in Serbia, its development path and core vision that has not changed since its beginning to be the undisputed leader in the market and offer its customers the highest quality product. He particularly emphasized Coca-Cola Hellenic’s highly developed corporate social responsibility and their investment in sustainable business practices, environmental and community development in Serbia.

What made the biggest impression on the AmChamps students and managers was the story of the early beginnings of Ružević, who twenty years ago started his career from the position of an assistant. "For career advancement, hard work, effort and mobility are necessary because that’s the only way we can contribute not only to the performance of the company but also to our own professional success," he said. He also pointed out that the dedication and willingness of his family to accompany him on the road to success was vital. He said that the greatest recognition he has received in his career is the opportunity to lead Coca-Cola Hellenic and, with the help of all the employees, make of the local factory one of the most successful in the world in this industry.

At the end of the lecture, AmChamps participants asked numerous questions regarding production of Coca-Cola, as well as issues related to Ružević’s personal and professional life, challenges and mistakes he made during his