Date: 20/10/2017

Success of McCann Agencies at the Golden Drum Festival

McCann Worldgroup was named the Agency Network of The Year, while with five awards McCann Beograd is the most successful agency from Serbia.

The Golden Drum is once again a place of success for McCann Worldgroup. For the fourth time in the last five years McCann Worldgroup has been named the Agency Network of The Year at one of the most important advertising festivals in the world, the Golden Drum.

Individual McCann agencies were also successful. With five wins, McCann Beograd confirmed its leading position among the agencies from Serbia, while McCann Worldgroup Italy won the Golden Rose award as the most successful agency.

“Campaign is the result of McCann Beograd digital team in cooperation with Museum of Contemporary Art, with great number of our clients' brands contributed with their media space to activate the application and bring artworks to all. Big gratitude to all clients and partners participating and contributing to this campaign. I am proud of entire agency team delivering consistency in results and successes on this festival. For us, Golden Drum is the festival of great importance and value; it represents confirmation of the quality on international scene and holds special place”, emphasized Olivera Perković, Managing Director of McCann Beograd.

McCann Beograd won five awards for the "DemocrARTisation" campaign, which was created and realized in cooperation with the Museum of Contemporary Art. Apart from winning gold in the "Mobile" category, the campaign also won two silver awards in "Media" and "Branded Content and Entertainment" categories, as well as silver and bronze Adriatic Awards.

"We are glad that the jury recognized the mutual effort we made with McCann Beograd, and that one of the most important cultural institutions was able to remain available to art lovers, with the help of modern technologies. What gives me great satisfaction is the fact that the long reconstruction period is behind us and that the museum is opened for visitors", said Senka Ristivojević, the PR Manager of the Museum of Contemporary Art.

The innovative campaign allowed some of the most important art works from the Museum of Contemporary Art to be available to the public during the renovation of the museum. Through the mobile phone app msu ARt, which transformed advertising formats of Telekom Srbija, Ahold Delhaize, Halkbank, Bambi, and brands Coca-Cola, Schweppes i Fanta, BMW, Honda, Mini Maurice, Tommy Hilfiger, Replay, Diesel, Liu Jo, through virtual reality into works of art.

"We wanted to find a way to give the wider audience an opportunity to enjoy the works of art, while the Museum of Contemporary Art was in the reconstruction phase. The employees of the Museum had the same idea - to find a way to overcome physical obstacles and make the art accessible to the public", said Vladimir Ćosić Digital Creative Director of McCann Beograd.
The msu ARt app was awarded during last year with seven important awards at international and national festivals.

Click here for the promotioanl video. (in English)