Date: 13/05/2019

Živković Samardžić Advises South Central Ventures on Investment in Startup LeanPay

Živković Samardžić has advised South Central Ventures (SCV) on its investment in LeanPay, a Fintech consumer finance startup that helps people pay for consumer goods on credit / in instalments. LeanPay is focused on reinventing Point-of-Sale finance by providing instant and easy instalment plans on all sales channels.

With offices in Belgrade, Zagreb and Skopje, SCV is focusing on tech companies in the Balkans through the Enterprise Innovation Fund (ENIF). The € 40 million fund is primarily dedicated to early stage and growth investments. Within the fund’s ‘seed pocket’, € 1.5 million is allocated to investments of up to € 100 000 per company. Most of the fund is allocated to early stage and growth investments of up to € 3 million per company. These investments are intended to fuel the international business expansion and growth of the most promising tech startups that can show traction and prove their potential to “make it big”.

LeanPay’s solution provides advantages for both consumers and merchants. For consumers, it is easy to see the appeal of LeanPay POS finance. It is instantaneous, digital, can offer greater transparency of the total cost of purchases, and it provides more flexibility when it comes to paying for goods and services. For merchants, the key selling proposition is attracting more customers and achieving higher sales. LeanPay’s solution increases conversion rates by offering consumers intuitive, seamless and error-free loan processes and delivers high approval rates for loan applicants.

Živković Samardzić supported SCV with their earlier investments in Serbia, including investments in dryTools, City Expert, Alchemy Cloud Inc. and CUBE Risk Management Solutions.

The Živković Samardžić team that advised SCV on the transaction was led by Partner Igor Živkovski and included Partner Ana Popović and Senior Associate Sava Pavlović.