On October 31st, to mark 50 years of doing business in Serbia, Coca-Cola signed a donation agreement with Red Cross Serbia and the B92 Fund. The donation amounts to EUR 50,667 (RSD 6,000,000) and is intended to support the work of soup kitchens in Serbia.
The donation will cover the costs of food preparation equipment, which will allow soup kitchens to prepare higher quality food much more quickly. This is very important given the very large number of people using soup kitchens. The old equipment in 12 kitchens run by the Red Cross will be replaced.
“Soup kitchens are a symbol of the most humane kind of support for individuals and families, and some of them provide the only warm meal some of the most vulnerable citizens of Serbia can get. Therefore, the donation from Coca-Cola is especially important. This is a remarkable gesture from our partner, which has always helped citizens in every difficult situation and crisis”, said Red Cross President, dr. Dragan Radovanovic.
The Red Cross currently operates 76 soup kitchens in Serbia, preparing meals for over 34,000 people. Even more strikingly, around 12,000 soup kitchen users are children. There are 52 active distribution points in Belgrade’s 17 municipalities alone.
"As a company that has been operating in Serbia for more than half a century, we have always tried to provide quality drinks to citizens. That is why we are proud that we see day to day that our contribution is visible all over Serbia, and we are especially pleased to stand with those citizens who need our help the most", said Svetoslav Atanasov, general manager of Coca-Cola HBC Serbia.