Date: 22/05/2019

Represent System CEO won “Srđan Đukić” award for life-time achievement

The Public Relations Society of Serbia (DSOJ) granted the “Srdjan Djuric” Award to Borislav Miljanovic, PhD, Represent System CEO, at the 22nd PR Awards 2019 ceremony, held on May 21.

Award for exceptional personal contribution in the area of communications is granted as a special recognition to professionals from all areas of public relations and communications.

Borislav began his addressing by thanking all for the award and continued:

– I am happy for this great recognition, because the most important award is the one received from peers in your own profession. And our profession is unpredictable, fast and ever-changing, a giant machinery and business that constant changes and develops from year to year. This is exactly how the Represent System monitored trends and evolved from a classic PR agency to a digital one and it now continues to grow in that area – said the Represent System CEO at the beginning of his speech and added:

– I am a visionary, I like to create and always look ahead. In that respect, I am especially glad that my fellow professionals have recognised my vision above all in my work. Some still perceive PR as an old profession while others, like ourselves, perceive it as a dynamic profession that changes constantly – explained Miljanović.

He then recalled his good friend, Srđan Đurić, who left us prematurely, and after whom this award is named:

– I am especially glad that this life-time achievement award is named after my colleague and, I am free to say, my friend, Srđan Đurić, who helped me by opening the door of BK TV for me and thus enabling me to make a successful TV career, while on the other hand I, as more experienced in PR, supported him when he decided to enter the PR world. It was a man with whom I competed in two things – professionalism and kindness. Thank you all again for this precious and important award.