In an online ceremony, "Thank You, Doctors" received the Epica Gold Award for best campaign. EpicaAwards recognise outstanding creativity by agencies, consultancies, public relations, marketing, and technology companies, and production and design studios.
The campaign, which acknowledges the achievements of doctors and healthcare staff during the pandemic, was developed and delivered by McCann Beograd and UM Beograd, in collaboration with the Nedeljnik weekly.
‘We’re very proud to see our work become a symbol of gratitude to doctors and healthcare staff globally, in this difficult year marked by the fight against Covid-19. It is to them that we dedicate this award, as a testimony of their superhuman efforts that will stand the test of time’, said Jana Savić Rastovac, Executive Creative Director at McCann Beograd.
Branislava Cagronov, Regional Managing Director at UM, expressed her pleasure at ‘joining the campaign and inviting our media partners to help this message of deep appreciation, created by our colleagues from McCann, reach these true superheroes, doctors and medical staff throughout the region, by placing it in locations close to Covid-19 hospitals where they were sure to see it. I would like to thank our colleagues, our media partners, and, above all, our true heroes – the doctors’, she added.
See the video of the award-winning campaign here.