{"id":19068,"date":"2022-01-12T12:00:00","date_gmt":"2022-01-12T12:00:00","guid":{"rendered":"https:\/\/amcham.rs\/amchamps-2021-neuromarketing\/"},"modified":"2022-05-05T10:31:40","modified_gmt":"2022-05-05T10:31:40","slug":"amchamps-2021-neuromarketing","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/amchamps-2021-neuromarketing\/","title":{"rendered":"AmChamps 2021 \u2013 Neuromarketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"19068\" class=\"elementor elementor-19068\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b371ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b371ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e5c159e\" data-id=\"2e5c159e\" data-element_type=\"column\" data-settings='{\"avante_ext_is_scrollme\":\"false\",\"avante_ext_is_smoove\":\"false\",\"avante_ext_is_parallax_mouse\":\"false\",\"avante_ext_is_infinite\":\"false\"}'>\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14d76cb0 elementor-widget elementor-widget-text-editor\" data-id=\"14d76cb0\" data-element_type=\"widget\" data-settings='{\"avante_ext_is_scrollme\":\"false\",\"avante_ext_is_smoove\":\"false\",\"avante_ext_is_parallax_mouse\":\"false\",\"avante_ext_is_infinite\":\"false\"}' data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div align=\"justify\"><b><i>U&#269;esnici AmChamps programa prisustvovali predavanju na temu Neuromarketinga&nbsp;<\/i><\/b><\/div>\n<div align=\"justify\"><br><\/div>\n<div align=\"justify\">Na po&#269;etku predavanja, Dr Dimitriadis je u&#269;esnike bli&#382;e upoznao sa osnovama neuromarketinga i ukazao na zna&#269;aj koji danas ima u svetu. Polaze&#263;i od emocija kao podsvesnog uzroka kupovine, neuromarketing se trudi da odgovori na pitanja &bdquo;Za&scaron;to ljudi kupuju odre&#273;eni proizvod?&ldquo;. Drugim re&#269;ima, neuromarketing daje odgovore na podsvesne uzroke koji nas dovode do odluke o kupovini, a koji su blisko povezani sa na&scaron;im preferencijama. U nastavku predavanja akcenat je stavljen na brojne strategije i pristupe koje nau&#269;nici koriste kako bi analizirali ljudske preferencije i odluke. Tako&#273;e, istakao je zna&#269;aj &bdquo;lojalnosti&ldquo; odre&#273;enom brendu, ali i dobrih reklama, koje mogu da nam pribli&#382;e neki proizvod, ali isto tako i udalje od nas ukoliko reklama nije odgovaraju&#263;a.<br><br>Na kraju predavanja, u&#269;esnici su se putem video snimka upoznali sa na&#269;inom na koji se na&scaron;e emocije istra&#382;uju, odnosno, kako na&scaron; mozak reaguje u odre&#273;enim situacijama, a da mi toga nismo svesni.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>U&#269;esnici AmChamps programa imali su priliku da svoje naredno online okupljanje provedu sa Dr Nikolaosom Dimitriadisom, profesorom na CITY College, Univesity of York Europe Campus, koji ih je bolje upoznao sa temom &quot;Neuromarketinga&quot;.<\/p>\n","protected":false},"author":1,"featured_media":19069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-19068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amchamps-mladi-lideri-promena"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AmChamps 2021 \u2013 Neuromarketing &#8226; 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