{"id":19082,"date":"2018-05-18T16:02:00","date_gmt":"2018-05-18T16:02:00","guid":{"rendered":"https:\/\/amcham.rs\/deveta-direct-media-akademija\/"},"modified":"2018-05-18T16:02:00","modified_gmt":"2018-05-18T16:02:00","slug":"deveta-direct-media-akademija","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/deveta-direct-media-akademija\/","title":{"rendered":"Deveta Direct Media Akademija"},"content":{"rendered":"
„Naredni talas inovacija u svetu će podstaći korporacije da se menjaju, koristeći sredstva koja već imaju na raspolaganju. Zato moramo dobro da promislimo kako stvari trenutno funkcionišu i kako da ih promenimo na bolje, kako da nove poslovne i komunikacijske modele uklopimo u današnji svet. Inoviraj, ne imitiraj“, poručili su učesnici devete Direct Media<\/a> Akademije održane od 15. do 18. maja u Beogradu.\n

„Digital je fundamentalno promenio svet. Dalje i stalne promene u svakom segmentu društva, a posebno u industriji komunikacija su u istoj meri neizbežne i neophodne, čak urgentne“ izjavio je Jovan Stojanović, direktor Direct Media<\/a> Srbija, dodavši da program, kroz koji mladi zaposleni u Direct Media<\/a> sistemu predlažu razvojne projekte i na taj način učestvuju u donošenju strateških odluka o pravcu u kojem će kompanija u budućnosti ići, već daje rezultate. <\/p>\n

Jonas Kjelberg, predavač i investitor u startap biznise i jedan od osnivača Skajpa, doneo je priču o vizionarima i putu koji treba da bude pređen da bismo inovirali poslovanje i digitalno se transformisali. Kjelberg je dao svoje viđenje razloga zbog kojih su neke kompanije, marketinške agencije i pojedinci danas inovativniji od drugih. Marketinškoj publici iz cele regije se predstavio i Faris Jakob nagrađivani marketinški strateg, kreativni direktor, pisac i digitalni nomad. Faris, koji putujući po svetu bez stalnog mesta prebivališta savetuje brendove i startapove, poručio je da je neprestano kretanje ključ za bolje rezultate u kreativnom razmišljanju.<\/p>\n

U prva tri dana akademije, preko 80 polaznika podeljenih u dva modula je tokom serije predavanja i radionica sa timom predavača Direct Media<\/a> sistema razgovaralo o brendingu i kreiranju komunikacijskih strategija u digitalnoj eri i novim trendovima u marketingu i komunikacijama.<\/p>\n

Direct Media<\/a> Akademija je nastala 2012. godine kao interni edukativni program da bi vremenom prerasla interne okvire i otvorila vrata svim zainteresovanim polaznicima. Program Akademije je kreirao tim Direct Media<\/a> stručnjaka sa ciljem da ekspertizu i sveobuhvatan uvid u marketinške komunikacije podeli sa kolegama, partnerima i preduzetnicima. <\/p>\n

Ovogodišnji slogan Direct Media<\/a> Akademije „I have a dream“ posvećen je obeležavanju 50 godina od smrti Martina Lutera Kinga.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Inoviraj, ne imitiraj!<\/p>\n","protected":false},"author":1,"featured_media":17303,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-19082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti-iz-clanstva"],"acf":[],"yoast_head":"\nDeveta Direct Media Akademija • AmCham<\/title>\n<meta name=\"description\" content=\"Inoviraj, ne imitiraj!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amcham.rs\/sr\/deveta-direct-media-akademija\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deveta Direct Media Akademija • AmCham\" \/>\n<meta property=\"og:description\" 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