{"id":19120,"date":"2019-05-30T13:28:00","date_gmt":"2019-05-30T13:28:00","guid":{"rendered":"https:\/\/amcham.rs\/direct-media-akademija-ljudi-vazniji-od-masina-u-novoj-eri-komunikacija\/"},"modified":"2019-05-30T13:28:00","modified_gmt":"2019-05-30T13:28:00","slug":"direct-media-akademija-ljudi-vazniji-od-masina-u-novoj-eri-komunikacija","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/direct-media-akademija-ljudi-vazniji-od-masina-u-novoj-eri-komunikacija\/","title":{"rendered":"Direct Media Akademija: Ljudi va\u017eniji od ma\u0161ina u novoj eri komunikacija"},"content":{"rendered":"
Marketinški događaj sezone ugostio je predavače svetskog renomea i domaće eksperte iz oblasti brendinga i komunikacija, inovacija i implementacije najnovijih tehnologija u medijima, menadžmenta novog doba i filmske industije. \n

Pozdravljajući prisutne, direktor DIRECT MEDIA United Solutions Jovan Stojanović<\/b> izjavio je da sistem spremno ulazi u novu tehnološku eru u kojoj će za rešavanje poslovnih izazova biti neophodan sveobuhvatan pristup. <\/p>\n

„Takav pristup podrazumeva širinu u kreativnom rešavanju problema u kombinaciji sa upotrebom tehnologija po dubini, a sve u službi efikasnijeg i kvalitetnijeg odgovora brendova na potrebe potrošača.“, izjavio je Jovan Stojanović<\/b>.<\/p>\n

Čak 84% učesnika Akademije smatra da čovek nove ere komunikacija i dalje treba bolje da poznaje ljude nego mašine, iako kao sasvim izvesnu i korisnu vide veću upotrebu tehnologija poput mašinskog učenja i veštačke inteligencije u marketingu i medijima. Fokus oglašivačkih kampanja nove ere komunikacija biće na emocijama potrošaca, smatra 65% ispitanika, sa čim se slaže i jedan od najkreativnijih umova današnjice i predavač na DM Akademiji, Ravid Kuperberg iz Mindscapes agencije<\/b>. <\/p>\n

Kada je reč o transformaciji medija, televizija kao izvorni, „originalni“ influenser ostaće i dalje najdominantniji medij, ali u novoj formi, poručili su na Direct Media<\/a> Akademiji eskperti na polju TV inovacija.<\/p>\n

R&D direktor United Grupe, Srđan čurđević<\/b>, koji je održao predavanje o inovacijama na televiziji izjavio je da današnji gledalac traži da mu se sadržaj „skroji po meri“ jer s pravom očekuje uslugu u kojoj će vreme provoditi gledajući ono što želi, a ne tragajući za onim što želi.
Među predavačima ove godine su se našli i Vladimir Vulić, suosnivač Digitalizuj.me i programski direktor konferencije Spark.me, Jon Burkhart marketinški konsultat TBC Global, strateg za sadržaj i koautor knjige Newsjacking i Dragan Bjelorlić naš proslavljeni umetnik.<\/b><\/b><\/p>\n

U novoj eri komunikacija, biće skoro podjednako važno posedovanje multidisciplinarnih veština ali i poznavanje kompleksnijih tehnologija, zaključili su učesnici DM Akademije.<\/p>\n

Upravo je sticanje novih znanja i praktičnih veština bila tema dvodnevne edukacije tokom koje su polaznicima u dva modula Mediji i Brending, a kroz serijal predavanja i radionica prezentovani najnoviji trendovi u oblasti medija i komunikacija. Ova predavanja držali su stručnjaci DIRECT MEDIA United Solutions sistema.<\/p>\n

Svake godine prihod od prodaje kotizacija sa Direct Medija Akademije bude upotrebljen u humanitarne svrhe, a to će biti praksa i ove godine. <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Iako je četvrta industrijska revolucija donela uverenje da će tehnologije prevladati, fokus i dalje ostaje na ljudima, njihovim emocijama i vrednostima, dok tehnološka rešenja ubrzano menjaju svet – ali po meri čoveka. Ovo je poruka desete po redu Direct Media<\/a> Akademije koja je u Madlenijanumu okupila više od 500 najuticajnih marketinških i medijskih eksperata iz regije.<\/p>\n","protected":false},"author":1,"featured_media":17372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-19120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti-iz-clanstva"],"acf":[],"yoast_head":"\nDirect Media Akademija: Ljudi va\u017eniji od ma\u0161ina u novoj eri komunikacija • AmCham<\/title>\n<meta name=\"description\" content=\"Iako je \u010detvrta industrijska revolucija donela uverenje da \u0107e tehnologije prevladati, fokus i dalje ostaje na ljudima, njihovim emocijama i vrednostima, dok tehnolo\u0161ka re\u0161enja ubrzano menjaju svet - ali po meri \u010doveka. 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