{"id":19183,"date":"2020-12-10T12:00:00","date_gmt":"2020-12-10T12:00:00","guid":{"rendered":"https:\/\/amcham.rs\/izvestaj-mccann-healthnordic-komunikacija-farmaceutske-industrije-u-covid-svetu\/"},"modified":"2020-12-10T12:00:00","modified_gmt":"2020-12-10T12:00:00","slug":"izvestaj-mccann-healthnordic-komunikacija-farmaceutske-industrije-u-covid-svetu","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/izvestaj-mccann-healthnordic-komunikacija-farmaceutske-industrije-u-covid-svetu\/","title":{"rendered":"Izve\u0161taj McCann HealthNordic \u2013  &#8222;Komunikacija farmaceutske industrije u COVID svetu&#8220;"},"content":{"rendered":"<div style=\"text-align: justify;\">Direktor McCann Health za nordijski region Murat Zub&#269;evi&#263;, istakao je &scaron;ta trenutno najvi&scaron;e poga&#273;a farmaceutsku industriju i koji su izazovi sa kojima se ona susre&#263;e u toku pandemije. Tako&#273;e, izve&scaron;taj ukazuje i na &#269;injenicu da je pandemijska kriza usmerila pa&#382;nju javnosti ka zdravstvenim radnicima, ustanovama, kao i farmaceutskoj industriji.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Kao deo I&amp;F Grupe, McCann Health Nordic okuplja marketin&scaron;ke profesionalce fokusirane na probleme u zdravstvu, rade&#263;i kako sa javnim sektorom tako i sa farmaceutskim, medicinskim i biotehnolo&scaron;kim kompanijama. U timovima agencije klju&#269;ni ljudi su nau&#269;no i medicinsko osoblje, koje formira globalnu mre&#382;u informisanja i znanja. <\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Kako navodi u izve&scaron;taju, &bdquo;u nekim zemljama se desilo veliko ubrzanje u saradnji javnog i privatnog sektora. Privatni sektor koji predstavljaju farmaceutske kompanije sa jedne strane, i sa druge dr&#382;avni koji u nekim zemljama igra veoma va&#382;nu ulogu u re&scaron;avanju zdravstvenih problema. Mi kao agencija koja pre svega sara&#273;uje sa komercijalnim sektorom, tako&#273;e moramo da znamo kako da poma&#382;emo i sektoru javnog zdravlja&ldquo; istakao je Zub&#269;evi&#263;.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Zub&#269;evi&#263; je zaklju&#269;io da je digitalna komunikacija budu&#263;nost, i da su u skladu sa tim farmaceutske kompanije i svi oni koji se bave zdravljem shvatili da im upravo digitalizacija pru&#382;a neiscrpan izvor informacija i olak&scaron;ava poslovanje.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Novi izve&scaron;taj I&amp;F WeCann PointOfView &bdquo;Komunikacija farmaceutske industrije u COVID svetu&ldquo; mo&#382;ete na&#263;i na ovom <a href=\"https:\/\/ifgrupa.com\/files\/reports\/komunikacija-farmaceutske-industrije-u-covid-svetu.pdf\" target=\"_self\" rel=\"noopener\">linku<\/a>.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Agencija McCann HealthNordic, koja posluje u okviru I&amp;F Grupe, pripremila je izve&scaron;taj WeCannPointofView o va&#382;nosti komunikacije u zdravstvu, kao i ja&#269;anju saradnje izme&#273;u privatnog i javnog sektora.<\/p>\n","protected":false},"author":1,"featured_media":19184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-19183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti-iz-clanstva"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Izve\u0161taj McCann HealthNordic \u2013 &quot;Komunikacija farmaceutske industrije u COVID svetu&quot; 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