{"id":28621,"date":"2022-12-06T11:46:33","date_gmt":"2022-12-06T10:46:33","guid":{"rendered":"https:\/\/amcham.rs\/?p=28621"},"modified":"2022-12-06T11:48:42","modified_gmt":"2022-12-06T10:48:42","slug":"idea-roda-i-mercator-partneri-broj-1-domacih-prozvodjaca","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/idea-roda-i-mercator-partneri-broj-1-domacih-prozvodjaca\/","title":{"rendered":"IDEA, Roda i Mercator – partneri broj 1 doma\u0107ih prozvo\u0111a\u010da"},"content":{"rendered":"
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Kompanija Mercator-S obeležila je velikom Konferencijom maloprodaje jednu od svojih najuspešnijih poslovnih godina na tržištu Srbije<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Kompanija Mercator-S, u okviru koje posluju IDEA prodavnice, Roda marketi, Mercator hipermarketi i Velpro centri, obeležila je odlične poslovne rezultate kroz jačanje maloprodajne mreže i organizacione kulture, ubrzanu digitalnu transformaciju i partnerstvo sa domaćim proizvođačima i dobavljačima.<\/p>

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Strateški pravac kompanije je saradnja sa proizvođačima iz Srbije, zbog čega 95% prometa nastaje od robe iz Srbije ili firmi koje su domaći distributeri. Za prvih deset meseci ove godine, sa polica IDEA prodavnica, Roda marketa i Mercator hipermarketa, prodato je više od 15 miliona kilograma povrća i preko 12 miliona kilograma voća uzgajanih na srpskim njivama. Kupci su pazarili i 10 miliona kilograma 100% domaćeg mesa, 11,6 miliona litara domaćeg mleka, 7 miliona kilograma brašna i gotovo 9 miliona flaša ulja.<\/p>

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Takođe, fokus kompanije je i na razvoju sopstvenih trgovačkih robnih marki, koje beleže konstantan rast udela u prometima na kasama prodavnica. ”Ukusi moga kraja”, brend koji čini više od 200 tradicionalnih srpskih proizvoda, nastalih od 100% domaće sirovine i recepture, ostvario je rast prometa od 25% u ovoj godini. Među brendovima trgovačke robne marke, pored “K Plusa” i “Ukusa moga kraja”, najprodavaniji su bili “Moj dan”, “Slova” i “Hrusty”, koji su prodati u više od 10 miliona komada.<\/p>

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Važan deo strategije razvoja kompanije Mercator-S predstavlja i širenje maloprodajne mreže.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Kompanija Mercator-S obeležila je velikom Konferencijom maloprodaje jednu od svojih najuspešnijih poslovnih godina na tržištu Srbije Kompanija Mercator-S, u okviru koje posluju IDEA prodavnice, Roda marketi, Mercator hipermarketi i Velpro centri, obeležila je odlične poslovne rezultate kroz jačanje maloprodajne mreže […]<\/p>\n","protected":false},"author":3,"featured_media":28623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[106],"tags":[],"class_list":["post-28621","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-vesti-iz-clanstva","post_format-post-format-video"],"acf":[],"yoast_head":"\nIDEA, Roda i Mercator - partneri broj 1 doma\u0107ih prozvo\u0111a\u010da • AmCham<\/title>\n<meta name=\"description\" content=\"Kompanija Mercator-S obele\u017eila je velikom Konferencijom maloprodaje jednu od svojih najuspe\u0161nijih poslovnih godina na tr\u017ei\u0161tu SrbijeKompanija Mercator-S,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amcham.rs\/sr\/idea-roda-i-mercator-partneri-broj-1-domacih-prozvodjaca\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IDEA, Roda i Mercator - 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