{"id":46838,"date":"2024-12-12T15:53:01","date_gmt":"2024-12-12T14:53:01","guid":{"rendered":"https:\/\/amcham.rs\/?p=46838"},"modified":"2024-12-17T13:30:46","modified_gmt":"2024-12-17T12:30:46","slug":"zavrsni-dogadjaj-ovogodisnjeg-dela-projekta-ona-zna-ekonomsko-osnazivanje-zena","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/zavrsni-dogadjaj-ovogodisnjeg-dela-projekta-ona-zna-ekonomsko-osnazivanje-zena\/","title":{"rendered":"Zavr\u0161ni doga\u0111aj ovogodi\u0161njeg dela projekta ,,Ona zna \u2013 Ekonomsko osna\u017eivanje \u017eena\u201c"},"content":{"rendered":"
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Dodeljivanje bespovratnih sredstava preduzetnicama<\/strong><\/h5>
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Završni događaj ovogodišnjeg dela projekta „Ona zna – Ekonomsko osnaživanje žena“ obeležen je svečanom dodelom bespovratnih sredstava preduzetnicama sa juga Srbije. Sredstva je obezbedila Agencija SAD za međunarodni razvoj (USAID)<\/strong>, kako bi nagradila inovativne poslovne ideje osam žena sa prostora Pčinjskog i Jablaničkog okruga.<\/p>

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Bruk Išam, direktorka misije USAID-a u Srbiji, istakla je da će se projekat „Ona zna“, nakon uspešne prve godine i kontinuirane podrške javnog i privatnog sektora, naredne godine proširiti na region Raške. Naglasila je da zajedničkim radom stvaramo Srbiju u kojoj svaka žena ima priliku za uspeh, a svaka zajednica šansu za prosperitet.<\/p>

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Tatjana Macura, ministarka bez portfelja zadužena za rodnu ravnopravnost, ukazala je na značaj ekonomskog osnaživanja žena kao ključnog faktora u jačanju ukupne ekonomije. Istakla je da ekonomski samostalne žene ne samo da doprinose rastu BDP-a, već postaju stubovi svojih porodica i zajednica, inspirišući nove generacije da se izbore za svoje mesto u društvu.<\/p>

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Brankica Janković, poverenica za zaštitu ravnopravnosti, naglasila je da je ravnomerna zastupljenost žena i muškaraca u donošenju odluka od presudne važnosti, jer različite perspektive dovode do boljih rešenja za celu zajednicu. Takođe, ukazala je na to da osnaživanje žena obuhvata i unapređivanje dostupnosti osnovnih usluga, kao što su zdravstvo, putna infrastruktura i obrazovanje, posebno u ruralnim i teško dostupnim područjima.<\/p>

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Gaia Montelatići, direktorka projekta „Ona zna“, najavila je da će se aktivnosti na ekonomskom osnaživanju žena naredne godine proširiti na region Raške. Širenje aktivnosti će biti realizovano u saradnji sa Regionalnom razvojnom agencijom SEDA iz Novog Pazara. Naglasila je da će se projekat fokusirati na razvoj održivih modela koji promovišu raznolikost, inkluziju i ekonomski održivi pristup, kako na lokalnom, tako i na nacionalnom nivou.<\/p>

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Nakon uvodnih obraćanja, usledila je svečana dodela bespovratnih sredstava u ukupnom iznosu od 35.000 dolara, koja je USAID obezbedio kao podršku preduzetnicama u okviru projekta „Ona zna“. Grantove je dodelila gospođa Džuli Hil, supruga američkog ambasadora u Srbiji, uz prisustvo predstavnika USAID-a i drugih partnera projekta.<\/p>

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Tokom događaja, predstavljena je kampanja brenda Libresse, koja je u saradnji sa agencijom Ovation ukazala na društvene pritiske koji se nameću ženama. Kroz postavljanje neprimerenih pitanja muškarcima, poput „Koliko misliš da ti je izgled pomogao u karijeri?“ i „Kad će deca?“ i snimanje dobijenih reakcija, kampanja je želela da pokaže da ova pitanja nisu zasnovana na prirodnim, već na društvenim očekivanjima, ukazujući na nevidljivu, ali opipljivu diskriminaciju.<\/p>

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Nakon toga, održana je panel diskusija na kojoj su učestvovali predstavnici organizacija koje su podržale projekat,  Milica Pražić iz Američke privredne komore u Srbiji (AmCham), Ivan Radojević iz Erste Banke i Dragana Belenzada, direktorka Centra za razvoj Jablaničkog i Pčinjskog okruga, Učesnici su razgovarali o planovima za budućnost projekta, među kojima se izdvajaju fokus na mentorstvo koje bi realizovali zaposleni u internacionalnim kompanijama, kao i dalje pružanje edukacija i radionica uz individualnu podršku preduzetnicama i obezbeđenje grantova.<\/p>

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Na kraju događaja, za posetioce i učesnike je organizovan sajam na kojem su preduzetnice predstavile svoje proizvode i usluge, pružajući zainteresovanima informacije o mogućnostima kupovine i upotrebe.<\/p>

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Fotografije sa događaja dostupne su na ovom linku.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Dodeljivanje bespovratnih sredstava preduzetnicama   Završni događaj ovogodišnjeg dela projekta „Ona zna – Ekonomsko osnaživanje žena“ obeležen je svečanom dodelom bespovratnih sredstava preduzetnicama sa juga Srbije. Sredstva je obezbedila Agencija SAD za međunarodni razvoj (USAID), kako bi nagradila inovativne poslovne […]<\/p>\n","protected":false},"author":3,"featured_media":46769,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[182,181],"tags":[],"class_list":["post-46838","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-ona-zna-program","category-ona-zna-projekat","post_format-post-format-video"],"acf":[],"yoast_head":"\nZavr\u0161ni doga\u0111aj ovogodi\u0161njeg dela projekta ,,Ona zna \u2013 Ekonomsko osna\u017eivanje \u017eena\u201c • AmCham<\/title>\n<meta name=\"description\" content=\"Dodeljivanje bespovratnih sredstava preduzetnicama\u00a0Zavr\u0161ni doga\u0111aj ovogodi\u0161njeg dela projekta \u201eOna zna \u2013 Ekonomsko osna\u017eivanje \u017eena\u201c obele\u017een je sve\u010danom\" \/>\n<meta name=\"robots\" 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