{"id":55704,"date":"2026-02-10T14:43:18","date_gmt":"2026-02-10T13:43:18","guid":{"rendered":"https:\/\/amcham.rs\/?p=55704"},"modified":"2026-03-11T14:47:46","modified_gmt":"2026-03-11T13:47:46","slug":"amchamps-2-2-komunikacije-i-marketing-u-a1","status":"publish","type":"post","link":"https:\/\/amcham.rs\/sr\/amchamps-2-2-komunikacije-i-marketing-u-a1\/","title":{"rendered":"AmChamps 2.2 – Komunikacije i marketing u A1"},"content":{"rendered":"
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Od influenser marketinga do kriznih komunikacija – praktični uvidi za savremeno poslovno okruženje<\/strong><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Drugi modul AmChamps 2.2 programa, posvećen temama komunikacija i marketinga, održan je u prostorijama kompanije A1 i okupio je učesnike oko ključnih izazova savremene poslovne komunikacije – od digitalnog uticaja i veštačke inteligencije do javnog nastupa i upravljanja kriznim situacijama.<\/p>

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Program je otvorio Jovan Praštalo, stručnjak za marketinške komunikacije i AmChamps alumni, koji je govorio o influenser marketingu u eri AI generisanog sadržaja. Kroz primere iz prakse, učesnici su analizirali kako se menja odnos između brendova, kreatora sadržaja i publike, kao i na koji način nove tehnologije utiču na autentičnost i kredibilitet komunikacije.<\/p>

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U nastavku modula, Jelena Mikić i Borislav Miljanović iz agencije Represent System vodili su interaktivnu sesiju posvećenu javnom nastupu. Kroz praktične savete i simulacije, učesnici su radili na razvoju veština jasnog, sigurnog i ubedljivog nastupa u poslovnom okruženju.<\/p>

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Završni deo modula bio je fokusiran na krizne komunikacije, o čemu je govorila Maja Stojanović iz kompanije Olaf & McAteer. Učesnici su imali priliku da kroz konkretne primere i diskusiju sagledaju kako organizacije mogu efikasno da upravljaju reputacionim rizicima i odgovore na izazove u situacijama povećane javne pažnje.<\/p>

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Kroz spoj stručnih uvida i praktičnih vežbi, modul je učesnicima pružio alate za razumevanje savremenog komunikacionog okruženja i razvoj veština neophodnih za uspešno predstavljanje organizacija u javnosti.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Od influenser marketinga do kriznih komunikacija – praktični uvidi za savremeno poslovno okruženje Drugi modul AmChamps 2.2 programa, posvećen temama komunikacija i marketinga, održan je u prostorijama kompanije A1 i okupio je učesnike oko ključnih izazova savremene poslovne komunikacije – […]<\/p>\n","protected":false},"author":3,"featured_media":55706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[103],"tags":[],"class_list":["post-55704","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-amchamps-mladi-lideri-promena","post_format-post-format-video"],"acf":[],"yoast_head":"\nAmChamps 2.2 - Komunikacije i marketing u A1 • AmCham<\/title>\n<meta name=\"description\" content=\"Od influenser marketinga do kriznih komunikacija \u2013 prakti\u010dni uvidi za savremeno poslovno okru\u017eenjeDrugi modul AmChamps 2.2 programa, posve\u0107en temama\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amcham.rs\/sr\/amchamps-2-2-komunikacije-i-marketing-u-a1\/\" \/>\n<meta property=\"og:locale\" content=\"sr_RS\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AmChamps 2.2 - 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