AmCham EU, AmChams in Europe, & US Department of Commerce launched EMPOWER HER initiative
By AmCham-userPublished On 11/05/2022
Effort seeks to support businesses in advancing women’s entrepreneurship
The International Trade Administration of the US Department of Commerce, AmCham EU, and AmChams Europe have launched EMPOWER HER, a programme that aims to incentivise companies to economically empower women and foster women’s entrepreneurship.
The effort combines AmCham EU’s global market reach to achieve objectives set on this year’s International Women’s Day. With many AmCham EU member firms already promoting these standards, the initiative seeks to promote and support those role models.
Apart from economic empowerment of women in international trade, EMPOWER HER also calls on American and European companies to diversify their working environments, support women-owned and operated businesses, and raise awareness of women’s entrepreneurship in trade and investment.