Apatinska Brewery, together with the McCann Belgrade agency, has clinched four prestigious awards for the campaign ‘When I drink, I don’t drive – I safely return home.
The campaign, launched at the end of August, creatively and humorously drew attention to all traffic participants to think twice before getting behind the wheel if they have consumed alcohol.
With the support of the Traffic Police Administration of the Ministry of Internal Affairs and the Traffic Safety Agency, the brewery has been consistently promoting responsible behavior in traffic for 17 years. The campaign’s message is that if you drink, plan your return home in advance because there are plenty of safe options – taxi, bus, walking, safety driver.
The gold awards were received for: customer relations, social responsibility and humanitarian project – profit sector, for promotional (integrated) campaign – alcoholic beverages, and a silver award for online marketing – social media presence.