The brewery was founded in 1892 by Lazar Dunđerski and is situated in the city of Čelarevo. It became part of the Carlsberg Group in 2003. Now called Carlsberg Srbija, it is one of the most successful examples of foreign investments in Serbia. Its dedication to responsible privatization and direct investment is supported by a very clear and active Corporate Social Responsibility policy. As a company, Carlsberg Srbija promotes Quality, Environment Protection and through its brands supports different aspects of the Serbian social life, such as football with LAV brand and progressive music with its international Tuborg brand. Also, Carlsberg Srbija is one of the leading investors in the country, contributing to the local and national economy and setting high standards for the brewing industry.
