ProCredit Bank Serbia is a member of the ProCredit group, led by its Frankfurt-based parent company, ProCredit Holding, which is the sole owner of ProCredit Bank Serbia with 100% of the shares. ProCredit Bank Serbia was founded in April 2001 as Micro Finance Bank by an alliance of international development-oriented investors, many of which are shareholders in ProCredit Holding today. Their objective was to establish a new kind of financial institution that would meet the demand of small and very small businesses in a socially responsible manner. The primary aim was not short-term profit maximization but rather to deepen the financial sector and contribute to long-term economic development while also achieving a sustainable return on investment. Over the years, ProCredit Holding has consolidated the ownership and management structure of all the ProCredit banks to create a truly global group with a clear shareholder structure. ProCredit Bank offers excellent customer service to small and medium enterprises and to private individuals who have the capacity to save and who prefer to do their banking through electronic channels.
