React is a not-for-profit organization with over 30 years of experience and has more than 315 business members covering all sectors of the industry. It consists of two pillars: React Operational and React Foundation. The React Operational supports members in their anti-counterfeiting strategies by providing customs online and market enforcement services at non-commercial fees. The React Foundation supports activities to protect all rights holders, consumers, and governments against the negative consequences of the trade in counterfeited goods.