The integrated communications agency has enhanced its portfolio by introducing the new digital platform
The media project will deal with issues such as emerging internet technologies, the gaming industry, WEB3 developments (such as Blockchain, Crypto, NFT, and Metaverse), the tech industry, and employer branding.
‘WebMind is yet another important and brave step forward in our long-term development and efforts to broaden our service portfolio. Ever since we first started, 20 years ago, we’ve always sought to follow market trends and meet customers’ needs, and so we’ve been able to recognise the importance of understanding digitalisation and an IT ecosystem that will educate and raise awareness of the broadest audience and bring together the tech and the non-tech world to allow both to understand each other’s needs’ said Tamara Jokanović, Managing Director at Represent Communications.
The project is designed as a regionally relevant platform that seeks to broaden its coverage to the global level. What distinguishes it from other similar platforms is the comprehensiveness of its content that is based on investigative reporting and adapted to the needs of the IT community, and its original graphics. Accessible at www.web-mind.io, this is an independent platform underpinned by 20 years of experience in communications and content creation across all relevant channels.
‘We’ll work to educate and inform the broadest audience and dispel myths that surround concepts in the digital world. We’ll seek to become a mainstream news outlet, one that speaks a language easily understood by non-experts and explain the digital revolution and the decentralised digital universe and its benefits. We don’t want IT to turn into yet another industry which is difficult to understand, because digitalisation is the new normal, and as such shouldn’t be seen as the bogeyman’, added Lazar Jovanović, Director of WebMind.