Former general manager of Philip Morris for Southeastern Europe and current President of the AmCham Jelena Pavlović, was elected President of the Board of Directors. She has fifteen years of experience in various positions in the company, including the successful five-years’ mandate of the CEO. During her mandate, the Niš factory has consistently upgraded production setting new export records, and Serbia became the PMI headquarters for six regional markets and one of the first markets to launch IQOS – the new, revolutionary product of the company.