• (+381 11) 3088 132
  • info@amcham.rs
Linkedin Twitter Instagram Facebook Youtube
Join us!
  • About Us
    • Board of Governors
    • Executive Team
  • Members
    • Patron members
    • Join Us
  • Improving Business Environment
    • Business and Corporate Law Committee
    • Combating Grey Economy Committee
    • Digital Economy Committee
    • Environmental Committee
    • Energy Committee
    • Health Care Committee
    • Labor Regulations Committee
    • Real Estate Committee
    • Tax and Finance Committee
    • Trade Facilitation Committee
  • Networking & Promotion
  • Excelling Professional Development
    • AmChamps
    • Women in Tech
    • HR Forum
  • News & Galleries
    • News
    • Image Gallery
    • Video Gallery
  • Calendar
  • Resources
    • Annual Reports
    • Lap Time Surveys
    • Other Important Documents
  • Contact Us
  • English
Menu
  • About Us
    • Board of Governors
    • Executive Team
  • Members
    • Patron members
    • Join Us
  • Improving Business Environment
    • Business and Corporate Law Committee
    • Combating Grey Economy Committee
    • Digital Economy Committee
    • Environmental Committee
    • Energy Committee
    • Health Care Committee
    • Labor Regulations Committee
    • Real Estate Committee
    • Tax and Finance Committee
    • Trade Facilitation Committee
  • Networking & Promotion
  • Excelling Professional Development
    • AmChamps
    • Women in Tech
    • HR Forum
  • News & Galleries
    • News
    • Image Gallery
    • Video Gallery
  • Calendar
  • Resources
    • Annual Reports
    • Lap Time Surveys
    • Other Important Documents
  • Contact Us
  • English
Briefings, Roundtables and Seminars

AmCham IPR Fair: Differences Between Authentic and Counterfeit Products

By AmCham  Published On 01/07/2020
The AmCham Committee for Combatting the Grey Economy organized an online fair in which the most current trends regarding counterfeit products were presented, framed around four industries most impacted by this phenomenon. Participants were introduced to the key differences between genuine and counterfeit products.

Within the pharmaceutical industry the issue of counterfeit drugs was addressed, with most counterfeit drugs often reaching the Serbian market through passenger transport along the tenth corridor. These counterfeit products are often likewise advertised and sold through online stores, the dark-web, and social networks. The Covid-19 pandemic has led to a drastic increase in counterfeit drugs (especially chloroquine-based drugs) and protective equipment (gloves and masks). The counterfeiting of drugs poses a myriad of risks and threats to public health and patient safety, but also economic effects and threats to the reputations of the original manufacturers of the drugs themselves. Companies including Novartis, Eli Lilly and Servier, addressed key differences between their brand’s original products and counterfeit products.

In regard to trends within the tobacco industry, representatives of Philip Morris International (PMI) and Japan Tobacco International (JTI) highlighted that Serbia maintains a negligible percentage of counterfeit tobacco products on the market, but that an opposing trend remains possible given rising prices of legal products. In Europe, there has been an increase in the production of counterfeit tobacco products over the past 4 years, and markets where tobacco products are highly taxed have been greatly affected. Counterfeit tobacco products take a significant share in international organized crime as an activity which can bring potentially high profits and presents a relatively low risk. On this note, participants were introduced to the notable differences in terms of counterfeited products of well-known brands by PMI and JTI.

In regard to the consumer goods industry, it was concluded that in terms of consuming counterfeit products, the best-case outcome for consumers was disappointment with the brand, and the worst-case scenario included potentially serious health problems. Increased demand given the conditions of Covid-19 has led to a higher volume of counterfeited products. The most notable products by Procter & Gamble (P&G), Nestle, Zippo, Epic Games, L'Oreal and Jack Daniels were presented, as well as key elements to pay attention to in order to detect counterfeit goods.

In conclusion, modern industry is perhaps most affected by the emergence of counterfeit products, and imitation products of well-known global brands are found on a range of online sites, from social networks to buying and selling platforms. It is interesting to note how the branding of modern companies have been used illegally in the production of masks for protection against respiratory infections. The growth of e-commerce due to the closure of physical storefronts around the world has contributed to the increased volume of counterfeit products within this industry. The brands Moncler, Valentino, Gucci, Luxottica, Lacoste, Gant, Victoria's Secret and Superdry also illustrated to participants the most common differences found between counterfeited products and their original goods.


Leave A Reply Cancel reply

Your email address will not be published. Required fields are marked *

*

*

seven − five =

Jadran celebrates seven decades of success
Previous Article
Raiffeisen banka brings Apple Pay to Visa cardholders
Next Article

AmCham Serbia

The leading independent  business association in Serbia

Twitter Linkedin Instagram Facebook Youtube

Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2023. Made with ❤ by CodeIT

AmCham Serbia

The leading independent  business association in Serbia

Twitter Linkedin Instagram Facebook Youtube

Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2023. Made with ❤ by CodeIT