• (+381 11) 3088 132
  • info@amcham.rs
Linkedin Twitter Instagram Facebook Youtube
Join us!
  • About Us
    • Board of Governors
    • Executive Team
  • Members
    • Patron members
    • Join Us
  • Improving Business Environment
    • Business and Corporate Law Committee
    • Combating Grey Economy Committee
    • Digital Economy Committee
    • Environmental Committee
    • Energy Committee
    • Health Care Committee
    • Labor Regulations Committee
    • Real Estate Committee
    • Tax and Finance Committee
    • Trade Facilitation Committee
  • Networking & Promotion
  • Excelling Professional Development
    • AmChamps
    • Women in Tech
    • HR Forum
  • News & Galleries
    • News
    • Image Gallery
    • Video Gallery
  • Calendar
  • Resources
    • Annual Reports
    • Lap Time Surveys
    • Other Important Documents
  • Contact Us
  • English
Menu
  • About Us
    • Board of Governors
    • Executive Team
  • Members
    • Patron members
    • Join Us
  • Improving Business Environment
    • Business and Corporate Law Committee
    • Combating Grey Economy Committee
    • Digital Economy Committee
    • Environmental Committee
    • Energy Committee
    • Health Care Committee
    • Labor Regulations Committee
    • Real Estate Committee
    • Tax and Finance Committee
    • Trade Facilitation Committee
  • Networking & Promotion
  • Excelling Professional Development
    • AmChamps
    • Women in Tech
    • HR Forum
  • News & Galleries
    • News
    • Image Gallery
    • Video Gallery
  • Calendar
  • Resources
    • Annual Reports
    • Lap Time Surveys
    • Other Important Documents
  • Contact Us
  • English
AmChamps - Young Leaders in Change

AmChamps 009: Neuromarketing, Innovation and Creativity, and Positive Motivation

By AmCham-user  Published On 15/03/2023

Discovering the promise of the subconscious, motivation, and creativity

A fresh set of AmChamps 009 activities allowed the participants to get to know neuromarketing, a new take on marketing, and learn about the importance of innovation and creativity in today’s business world. The final presentation, Positive Motivation, gave them a chance to hear a life story, inspiring the attendees to re-examine their views of obstacles and determination.

 

The Neuromarketing presentation was held by Dr Nikolaos Dimitriadis, Professor at CITY College, University of York Europe Campus. He spoke about research into this new approach to marketing, based on measuring and analysing brain impulses to investigate initial reactions to products or advertisements. The participants were able to find out more about how our brains make decisions and what role our consciousness plays in this process, as well as how these insights can inform marketing strategies.

 

The Innovation and Creativity lecture, delivered by Miša Lukić, Founder and CEO at New Startegy, used engaging examples to showcase how tiny changes in outlook can bring about major innovations. Miša’s take on creativity was that everyone had it in themselves, and that new perspectives on everyday things were needed to spark a fresh start.

 

The last session, Positive Motivation, was a conversation with Serbian paratriathlete Lazar Hadži Filipović, moderated by AmChamps alumnus Marko Račić of Algotech. The participants had a chance to learn about Lazar’s successes on the Serbian paralympic team and how he finds motivation to overcome the obstacles he has had to face. The AmChamps spoke about what motivated and what discouraged them and learnt how to better deal with challenges.

 

The next set of AmChamps sessions is scheduled to take place in late March.


#Embrace Equity webinar held as part of #Empower Her initiative
Previous Article

AmCham Serbia

The leading independent  business association in Serbia

Twitter Linkedin Instagram Facebook Youtube

Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2023. Made with ❤ by CodeIT

AmCham Serbia

The leading independent  business association in Serbia

Twitter Linkedin Instagram Facebook Youtube

Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2023. Made with ❤ by CodeIT