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AmChamps - Young Leaders in Change

AmChamps 2020 – Atlantic Group visit

By AmCham  Published On 07/02/2020
After having coffee, participants approached employer branding executive Tina Milicic, who briefly outlined Atlantic Group’s history and business. During a factory tour, AmChamps participants had an opportunity to learn about the production of popular snacks we all love – smoki flips and chocolate bananas.
Mate Štetić, Chief Executive Officer of the Coffee Strategic Business Area, lectured participants on brand positioning in the market. Any company with a lead position in the production of a product must not lose focus if it wants to maintain its dominant position in the market. Mr Štetić also emphasized that the impact of competition and market demand leads to a process of product portfolio innovation, which is how the new Grand Coffee product # InstaGrand was created.
Director of Human Resources Bojan Klarić held an interactive workshop on mentoring, in which participants became better acquainted with the process itself and learned how to actually find the only possible better future mentors: mentees. “With a clear goal and good will, anything is possible,” said Mr Klarić.

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The leading independent  business association in Serbia

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Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2023. Made with ❤ by CodeIT