#AMCHAMPS10: Development of Family Business, Neuromarketing, Tour of Crowne Plaza and Conversation with Hotel General Manager

Diana Gligorijević and Aleksandar Vratonjić Gligorijević shared their experience of leading the family company Telegroup, emphasizing the importance of balancing personal emotions with business rationality and objectivity, as well as the challenges posed by generational gaps.

Nikolaos Dimitriadis, a professor at York University, City College, managed to convey complex concepts to interested program participants about how the human brain reacts to marketing stimuli, highlighting its significant role in creating successful marketing strategies. Participants gained insight into the importance of understanding neuromarketing techniques and their application in today’s business environment.

AmChamps members had the opportunity to tour the Crowne Plaza hotel, followed by a conversation with Andrej Sovrović, the hotel’s general manager. During the discussion, Andrej provided insights to participants about management and business organization, not only within the hotel but also in other business segments, while sharing advice and his own experiences.

This dynamic interaction with experts from various business areas left a deep impression on all AmChamps participants, inspiring them to apply the newly acquired knowledge in their professional endeavors.