Businesses receive fresh support as part of A1 Serbia’s Our Network platform

The Naša mreža (‘Our Network’) platform supports business owners and helps promote entrepreneurship in Serbia. On 1 May, International Workers’ Day, Our Network shifted to providing useful information, advice, knowledge, experiences, and answers to burning questions to help business owners find solutions to issues they face.

Our Network is a free business platform launched by A1 Serbia four years ago. Initially aimed at facilitating networking between firms, its new creative team has changed direction, seeking to educate and inform Serbian businesses about emerging developments.

‘A1 Serbia is not just a mobile network operator. In addition to being able to provide businesses with complete coverage and a safe virtual environment, we support the efforts of all Serbian entrepreneurs, regardless of the network they use, to obtain reliable information, share experiences, and get clear advice and guidelines for improving their business, especially with the aid of digitalization that opens up new horizons’, said Goran Stojadinović, Senior Enterprise Sales (B2B) and ICT Solutions Director at A1 Serbia.

The huge advances made by ICT, together with the shift to digital business driven by the coronavirus pandemic, have revealed small and medium-sized firms need the right content to help them launch and improve their businesses.

‘This is a simple yet powerful mission: educate, inform, and inspire small business owners and those thinking about becoming entrepreneurs. We understand managing a business is not easy and often requires more than just knowledge and hard work. It takes courage, dedication, and perseverance, and at times a bit of luck, too. However, what makes this initiative different is that this is a project by entrepreneurs for entrepreneurs because this editorial team is made up of people with a wealth of personal experience with topics we are going to write about’, said Ivan Minić.