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On his inaugural day as Chief Executive Officer, Darko commenced his role symbolically by joining colleagues from the sales department in the field. This gesture underscores his personal commitment and recognizes the substantial contributions of all organization members
Darko Lukić assumes the role of the new Chief Executive Officer of Nelt Group today, following over three years as the company’s Executive Vice President. Together with the management team, he will continue to execute the company’s business strategy, with a focus on strengthening the entire organization, strategic brand development, the Adriatic market, and the African market.
“As a company, we are strategically advancing with a transformation grounded in a healthy organizational foundation, investments in digital innovations, and diversification of Nelt’s business,” said Darko.
Darko Lukić has been with Nelt Group since 2021 and brings extensive experience in corporate leadership at senior positions. At Coca-Cola Hellenic Bottling Company, he focused on strategic projects within the Office of the CEO, while at Procter & Gamble, he held several senior group management roles in finance over more than 11 years. At Nelt, he has significantly contributed to the development and implementation of strategic projects and initiatives.
