OTP banka Srbija a.d. Novi Sad is created from the integration process between OTP banka Srbija a.d. Beograd (former Societe Generale Srbija) and Vojvođanska banka a.d. Novi Sad. The bank focused on innovations and digitalization of its operations with a focus on enhancing digital banking, benefits for card holders, using the phone as a card (with mCard and ApplePay), P2P payment and transferring funds to private individuals by e-mail and phone, and more.