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Retailer launches Flavours to Write Home About competition
Mercator-S has invited makers of traditional Serbian products to authentic recipes and using 100 percent Serbian ingredients to apply for its Flavours to Write Home About competition and join the Flavours of Home range.
The competition for this leading Serbian product range is open until 20 May at www.ukusimogakraja.rs. More than 40 firms with over 200 types of products have to date joined the Flavours of Home brand.
For eight years, Mercator-S has been helping authentic Serbian products to reach consumers throughout the country.
‘Every producer is authentic, and every product is unique. Nevertheless, they all share one thing – passion for what they do and love for their home. We are truly seeking to make sure Flavours of Home represents the best from all parts of Serbia, so that shoppers all around the country, in their nearest IDEA, Roda, or Mercator store, can buy their preferred local products. That is why we hope many quality family firms apply to our competition and that we can work with them to create flavours to write home about’, said Ljiljana Zeković, Head of Private Label Development at Mercator-S.
