Menu
The “PRICELESS” Campaign Continues – Mercator-S in the Fight Against Melanoma
Within the “PRICELESS” campaign, which commenced in October, a substantial sum of one million dinars has been raised through the successful response of Serbian citizens. Nataša Pavlović, Marketing Director of Mercator-S, conveyed that the entire proceeds from the sale of apples, symbolizing health, will be directed to the Association of Melanoma Patients.
The initiative encompasses 60 IDEA, Roda, and Mercator stores, where apples will be sold in pink boxes for 200, 500, or 1,000 dinars. By purchasing these apples, consumers will contribute to the campaign and offer support to those who believe in the message that health is priceless.
In pursuit of prevention, Mercator-S has initiated a series of educational sessions for its employees focusing on health. The latest installment in this series emphasizes crucial information regarding the fight against melanoma, symptom recognition, available treatments and therapies, as well as the importance of regular check-ups and early diagnosis.
