The internet and television have come to the fore as sources of news for the general public. There has been a worldwide increase in audiences for these two communications channels, with TV consumption in the 18 to 29 age group rising by more than 50%; as many as 82% of this cohort are internet users as well. ‘Even though increased use is driven by people’s desire to learn more about what’s happening, there’s been an attendant increase in traffic in other areas as well’, said Maja Stojanović, noting that ‘people want to see content that’s got nothing to do with the pandemic. We expect growth in online advertising, and especially in online sales’.
The webinar also discussed online channels and working with the influencer community during the crisis.
‘Communications won’t change drastically after the crisis, but there certainly won’t be a return to things as they used to be. Some standards have already shifted and many products and services have become available online for the first time. This situation should be seen as an incentive to change and improve both the content of communications and their technical arrangements’, Maja concluded.
The webinar was moderated by Strahinja Mitrovski, AmCham’s Communication Manager.