AmChamps 2.1: Communications and Marketing

Module 4 of the AmChamps educational program, held at the A1 company premises, gathered experts who offered valuable insights and practical advice to participants on improving communication skills and marketing strategies.

Martina Petrović, Marketing and Corporate Communications Director at A1, and Jovan Praštalo, expert in marketing communications, opened the program with a lecture on integrated communications, emphasizing the importance of connecting various communication channels in order to create effective strategies.

Ana Popović, founder of the brand Ana Popović Shoes, held a lecture titled “Belgrade vs New York – Two Cities, One Brand.” Ana shared her experience of how the specifics of two major cities shaped the brand and its perception in the global market.

Maja Stojanović, Executive Director at Olaf & McAteer, covered the topic of crisis communications, offering concrete advice on how to effectively handle crisis situations and how a crisis moment can become an opportunity to strengthen a brand.

Finally, participants took part in an interactive public speaking workshop led by Jelena Mikić and Borislav Miljanović from Represent System. The instructors provided practical tips for improving public speaking skills, including helpful exercises that assisted attendees in enhancing their ability to communicate in front of an audience.

You can view photos from the event here.