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Henkel Serbia: Management Changes
Đorđe Popović, General Manager of the Henkel Consumer Brands (HCB) Adriatics sector, has been appointed Chairman of the Board of Henkel Serbia.
Born in 1978, Popović graduated in Economics from the University of Bamberg in 2004. He joined Henkel the same year, holding senior positions in sales and marketing in Austria, Serbia, and the company’s headquarters in Düsseldorf, Germany. He led one of Henkel’s major acquisitions – the “Spotless” group – and also served as Global Director of E-commerce and Head of International Key Account Management.
Since 2017, he has been with Henkel Serbia in Belgrade as General Manager for the Laundry & Home Care sector in Serbia, and since 2020 for the Adriatics region. In October 2022, he also took over the Beauty Care sector, which has been integrated into HCB since 2023.
