First Jutro shop opens in Divčibare
The retailer’s first Jutro outlet, located in the mountain resort town of Divčibare, carries more than 5,000 products, including local specialties. The company plans to facilitate the opening of hundreds of Jutro stores throughout Serbia by investing several million euros in the improvement of existing small-scale commercial facilities over the coming years.
The outlet was opened by Žarko Malinović, Assistant Minister of Internal and Foreign Trade, who said that ‘Divčibare had changed greatly as a tourist destination, and today’s opening of this store will bring major changes to the town’s retail landscape as well’.
Jutro offers small-scale, independent retailers from across the country an opportunity to improve their business. Joining the franchise has allowed owners of the Divčibare shop to benefit from the company’s support to refurbish the store to global retail standards, receive new equipment and advice on how to enhance their operations, offering, and range of products, as well as assistance with marketing and visibility.
‘We want Jutro stores to be bywords for partnership, growth, modernisation, and business improvement for small-scale retailers in Serbia, because we believe it is especially important for these firms, which are usually family businesses, to continue operating with long-term success. We are aware of the challenges that independent retailers are faced with, especially in smaller communities where developing competitive retail is a necessity for consumers, so in the coming years we will particularly devote ourselves to providing support and sharing our knowledge and international experience with these retailers. The Jutro franchise is an example of our long-term wholesaler vision and commitment to our partners in Serbia and we are grateful that the Ministry of Internal and Foreign Trade has recognised and confirmed this, as evidenced by the presence here of the Assistant Minister’, said André Rinnensland, General Manager of METRO Cash&Carry Serbia.