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Ana Zlatanov and Kristina Belomarković, from the Represent Team (Powered by DExpress), secured victory among 20 competing agencies.
The theme of this year’s competition within the Creative Use of Media category centered around mental health, and the task was to respond to the brief from the LiceUlice association within a 48-hour timeframe.
This victory holds special significance for two reasons, as highlighted by Vladimir Ćosić, the creative director of Represent Communications. The first reason is related to the nature of the task in this year’s Kaktus Talents competition. Teams were invited to develop a socially responsible campaign dedicated to the topic of mental health. Given the current challenges and tensions in society, this theme has become of essential importance.
The second reason for celebration stems from the fact that this award was presented at the Festival of Integrated Communications, with an emphasis on the creative use of media. This aligns with the strategy of Represent Communications, which focuses on integrated communications, creativity, and collaboration with young talented individuals.
