Starting in March, Telenor Serbia will continue as Yettel. The name change is a part of the wider rebranding initiative in Bulgaria, Hungary and Serbia where the PPF’s Telenor-branded businesses operate.
‘Our business strategy centers on three key objectives: to provide our customers with the best service experience, to operate state-of-the-art telecommunications networks, and to achieve the highest levels of efficiency and profitability. A strong brand is crucial for meeting our vision,’ said Marek Slacik, Executive Director of TMT CEE, PPF Telecom Group.
‘Yettel is a new name, a new word. We are preparing a range of new services and products in 2022, while our strategic focus will remain the same: grow and develop the Serbian market, contribute to local societies and economies, while delivering high quality services over our sector-leading infrastructure’, said Mike Michel, CEO of Telenor Serbia.
According to the company, Yettel is a modern brand, based on customer insight and market research. The transition to the new brand begins today and will be completed by the end of March. The brand change will be seamless for the firm’s customers. The official reveal of the new Yettel brand will take place on 1 March 2022.
Click here for more about how the change will affect customers.
