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Conferences  ·  Improving Business Environment

AmCham Executive Briefing on Serbia`s EU Future

By AmCham-user  Published On 08/06/2026

The economic dimension of Serbia’s EU Accession Process

AmCham Serbia hosted an Executive Briefing dedicated to Serbia’s EU accession process and its impact on the future business environment, bringing together representatives of the business community, the Mission of the Republic of Serbia to the European Union, and the Delegation of the European Union to Serbia.

 

Opening the event, Ana Drašković, President of AmCham Serbia, emphasized that for businesses, EU integration is closely linked to competitiveness, market access, and regulatory predictability. She underlined the importance of aligning with European standards while ensuring effective implementation and a business-friendly regulatory framework.

 

H.E. Danijel Apostolović, Head of the Mission of the Republic of Serbia to the European Union and Head of the Operational Team for Serbia’s EU Accession Process, presented key priorities for the coming period, highlighting the importance of early and meaningful engagement of the business community in the reform process.

 

H.E. Andreas von Beckerath, Head of the Delegation of the European Union to Serbia, addressed the current enlargement agenda, the economic benefits of gradual integration with the EU Single Market, and the continued importance of reforms in areas such as the rule of law, institutional effectiveness, and anti-corruption efforts.

 

The event concluded with a discussion featuring Ana Drašković, Ambassador Apostolović, and Pasquale De Micco, Head of the European Integration and Economic Section at the Delegation of the European Union to Serbia. The conversation focused on regulatory predictability, alignment with EU legislation, and the role of the business community in the reform process. Attention was given to removing barriers to trade between Serbia and the European Union, including the implementation of the Entry-Exit System (EES), the Single Market Highway initiative, green corridors, and other mechanisms aimed at facilitating the movement of goods and reducing administrative burdens for companies. Participants also discussed key import-export challenges and opportunities to address them through further harmonization with EU rules and standards.

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Invitation to the American Investor Conference Prishtina, Kosovo (April 28–30)
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The leading independent  business association in Serbia

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Explore

ABOUT US
MEMBERS
NEWS & GALLERIES
CALENDAR
RESOURCES
IMPROVING BUSINESS ENVIRONMENT
NETWORKING & PROMOTION
EXCELLING PROFESSIONAL DEVELOPMENT

Address

info@amcham.rs

Smiljanićeva 24/I, 11111 Beograd

Copyright 2026. Made with ❤ by CodeIT