We are pleased to announce that one of Serbia’s most-read fashion, beauty, and lifestyle web magazines, WANNABE Magazine, along with WMAN, Easy Life magazine, and the creative team of WANNABE Media Studio, has officially become part of Represent System, joining the media portfolio of the company’s Digital Life division.
Represent System, one of the leading communications agencies in the region with over two decades of experience, is further strengthening its presence in the fields of digital media, production, and content marketing through this acquisition. This new ownership structure brings together two complementary forces that define Represent System’s values — strategic expertise and creative authenticity.
“Although this marks a complete ownership change — bringing new strength, values, resources, and opportunities for growth — the authenticity and recognizable voice of the WANNABE brand will remain, stronger than ever! It will now operate under Digital Life, our media company that already successfully manages platforms like BizLife, WebMind, and Odrzime. Our goal is to create the largest media group for niche markets and to become the first choice for audiences interested in business, lifestyle, IT, ESG… WANNABE will also be a hub for young influencers, to whom we’ll offer full support in developing their creative potential,” said Dr. Borislav Miljanović, founder of Represent System.
As part of the future plans for WANNABE’s development, Represent System aims to expand its well-known projects such as WANNABE Digital Awards, WANNABE Beauty & Wellness Awards, and Voices of Women, while also introducing new formats that blend real-life and digital experiences. Expansion across the region is also on the horizon, as Represent System already operates in Serbia, Montenegro, Bosnia and Herzegovina, and North Macedonia
