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Dr. Nikolaos Dimitriadis, an expert in psychology and communications, led a workshop titled “Neuroscientist’s Guide to Communicating about ESG.” The session focused on understanding how the brain responds to ESG messages—and why some of them inspire action while others fail to resonate.
Dr. Dimitriadis explained how our minds process sustainability-related information and revealed the neurological foundations that make ESG messages effective. Through practical examples and scientific tools, participants gained insight into how messages can be shaped not only to inform, but also to motivate action, using strategies backed by neuroscience.
One of the key takeaways from the workshop was how to make ESG communication more credible, persuasive, and action-oriented by measuring brain responses and understanding emotional reactions to specific messages. The event equipped participants with tools to communicate sustainability more effectively—both within and beyond their organizations.
Dr. Dimitriadis je učesnicima objasnio kako naš um procesuira informacije vezane za održivost i koje su neurološke osnove koje čine poruke o ESG-u učinkovitima. Kroz praktične primere i naučne alate, učesnici su dobili uvid u to kako se poruke mogu oblikovati tako da ne samo informišu, već i podstiču na akciju, koristeći strategije koje se zasnivaju na neurološkim dokazima.
